“设计”，是面向市场、生产、生活的现代科技服务业，决定着产品生命周期和市场全产业链的价值创造。创新设计，已成为我国创新驱动发展战略的重要组成部分，并纳入到《中国制造2025》，是中国经济转型升级的关键，亦是实现由“中国制造”到“中国创造”跨越式发展的时代召唤。

为响应国家“一带一路”宏观战略，依托“一带一路”政策背景，从创新设计角度促进中国经济结构调整与产业转型升级，特策划举办——2017国际创新设计（西安）高峰论坛。

【指导单位】陕西省工业设计协会、陕西省室内装饰协会、陕西省标识行业协会、陕西省包装技术协会、陕西美术家协会艺术设计委员会

【主办单位】7026威尼斯官网

【承办单位】7026威尼斯官网设计与艺术学院、陕西省工业设计工程实验室

【协办单位】西安美术学院设计系、西安交通大学人文与社会科学学院艺术系、西北农林科技大学风景园林艺术学院、西北大学艺术学院、陕西师范大学美术学院、长安大学建筑学院、西安理工大学艺术与设计学院、西安建筑科技大学艺术学院、西安科技大学艺术学院、西安外国语大学艺术学院、西安工业大学艺术与传媒学院、西安邮电大学数字艺术学院、西安石油大学人文学院、西安工程大学服装与艺术设计学院、西安文理学院艺术学院、陕西学前师范学院美术系、延安大学鲁迅艺术学院、渭南师范学院美术学院、宝鸡文理学院美术学院、咸阳师范学院设计学院、榆林学院艺术学院、安康学院艺术学院

Dear Sir / Madam,

Design, a modern technology service industry orienting market, production and people’s daily life, determines the product life-cycle and value creation of the whole industry chain. Innovation design, a vital part of China's innovation-driven development strategy, is incorporated into the "Made in China 2025". It is the key to China's economic transformation & upgrade, and is also the era call of thegreat-leap-forward developmentfrom "Made in China" to "Created in China" .

In response to "the Belt and Road" national strategy on the ground of the "the Belt and Road" policy, this Summit will be held to focus on the significant function of innovative design in promoting China's economic and industrial transformation and upgrading.

【Sponsors】Shaanxi Industrial Design Association, Shaanxi Interior Decoration Association, Shaanxi Sign Industry Association, Shaanxi Packaging Technology Association, Art Design Committee of Shaanxi Artists Association

【Host】Shaanxi University of Science and Technology

【Organizers】College of Art and Design, Shaanxi University of Science and Technology; Shaanxi Province Industrial Design Engineering Laboratory

【Co-organizers】Xi’An Academy of Fine Arts, Department of Design; Xi’An Jiaotong University, School of Humanities and Social Sciences, Department of Art; Northwest A&F University, School of Landscape Architecture; Northwestern University, School of Art; Shaanxi Normal University, Academy of Fine Arts; Chang'An University, School of Architecture; Xi'An University of Technology, School of Art and Design; Xi'An University of Architecture and Technology, School of Art; Xi'An University of Science and Technology, School of Art; Xi'An International Studies University, School of Art; Xi'An Technological University, School of Art and Media; Xi'An University of Posts and Telecommunications, School of Digital Arts; Xi'An Shiyou University, school of Humanities; Xi'An Polytechnic University, Clothing and Art Design; Xi'An University, School of Art; Shaanxi Xueqian Normai University, Department of Fine Arts; Yan'An University, Lu Xun Academy of Art; Weinan Normal University, School of Fine Arts; Baoji University of Arts and Sciences, College of Art; Xianyang Normal College, School of Design; Yulin University, School of Art; Ankang University, School of Art

1. 大会主题/Theme

“文化引领·跨界合作·全链路协同设计创新”

Embrace Culture, Enhance Cooperation, and Jointly Promote Design Innovation

大会邀请国内外知名专家、学者及设计大师，以国际创新设计为主题，从现代设计理念与方法、设计资源整合与跨文化传播等三个维度出发，交流最前沿的国际创新设计理念和设计方法。探讨在“一带一路”背景下，如何推动创新设计活动的蓬勃发展，“产—学—研—用”全链路协同创新路径，建设“创新设计平台”的途径和方法，创新设计水平的提升策略，创新设计面向社会的价值转换，引导设计学科快速、健康发展，促进设计与相关学科深度交叉、与相关产业深度融合。

加强设计界的国际交流与合作，促进设计学及相关学科的协同发展，助力传统产业的转型升级。涉及工业设计、产品设计、动漫及数字设计、环境设计、视觉传达及媒体设计、信息与交互设计、设计管理及相关交叉学科等多个领域。涵盖设计理论、设计实践、设计产业、设计教育等多个层面。从市场需求和资源整合角度出发，探究跨文化背景下的设计理念和设计逻辑，为“中国创造”提供“创新设计”的诠释途径。

This summit, themed on international innovative design, has invited renowned experts, scholars and design masters at home and abroad to exchange ideas on the theories and methods of the most cutting-edge international innovation fields from the perspectives on modern design concepts and methods, design resources integration and cross-cultural communication. This summit also discusses, under "the Belt and Road" strategy background, how to promote innovative design activities, collaborative innovation approach of "Production - Study - Research -Application" mode, approaches and methods of creating innovative design platforms, strategies to enhance innovative design, transformation of innovative design into social value, deep integration with related disciplines and industries for a fast and healthy development of design discipline.

This summit also aims to strengthen international exchanges and cooperation in the design field, promotes coordinated development of design science with related disciplines, and provides impetus to transformation and upgrading of traditional industries, involving industrial design, product design, animation and digital design, environmental design, visual communication and media design, information and interactive design, design management and other related disciplines, and covering design theory, design practice, design industry, design education etc.. Starting from the market demand and resource integration, this summit explores the design concept and design logic under the cross-culture background, and provides a "innovative design" interpretation for "Created in China".

2. 论坛专家/Guests

【国外嘉宾】/Foreign Guests

Pieter Desmet（TU Delft／荷兰代尔夫特理工大学教授）；

Professor Pieter Desmet, Technische Universiteit Delft, Netherlands;

Steven Fokkinga（TU Delft／荷兰代尔夫特理工大学博士后研究员）；

Steven Fokkinga, Postdoctoral Researcher of Technische Universiteit Delft, Netherlands;

Martin Woolley（Coventry University／英国考文垂大学原设计学院院长、教授）；

Professor Martin Woolley, former dean of Coventry University, UK;

Anne Stenros（Helsinki／芬兰赫尔辛基市政府首席设计官、博士）；

Doctor Anne Stenros, Chief Design Officer of Helsinki Municipal Government;

Haian Xue（Aalto University／芬兰赫尔辛基阿尔托大学设计学博士研究员）；

Haian Xue, Doctoral Researcher of Design Science, Aalto University, Netherlands;

【国内嘉宾】/ Domestic Guests

何人可（国务院设计学学科评议组成员／教育部工业设计教指委主任委员／湖南大学设计艺术学院院长、教授）；

Professor He Renke, Member of the State Council Design Discipline Appraisal Group / Director of Teaching Steering Committee on Industrial Design, Ministry of Education / Dean and Professor, School of Design, Hu’nan University;

宁 钢（国务院设计学学科评议组成员／中国陶瓷艺术大师／景德镇陶瓷大学副校长、教授）；

Professor Ning Gang, Member of the State Council Design Discipline Appraisal Group / Chinese Ceramic Art Master / Vice President and Professor of Jingdezhen Ceramic Institute;

李立新（国务院设计学学科评议组成员／《美术与设计》常务主编／南京艺术学院科研处处长、设计学院教授）；

Professor Li Lixin, Member of the State Council Design Discipline Appraisal Group / Executive Editor of "Art and Design" Magazine / Director, Scientific Research Division of Nanjing University of the Art (NJUA) / Professor, School of Design, NJUA ;

吴海燕（国务院设计学学科评议组成员／中国服装设计师协会副主席／中国美术学院设计学院院长、教授）；

Professor Wu Haiyan, Member of the State Council Design Discipline Appraisal Group / Vice Chairman of China Fashion Designers Association / Dean, School of Design, China Academy of Art;

余隋怀（教育部工业设计教指委委员／中国工业设计协会副会长／西北工业大学工业设计研究所所长、教授）；

Professor Yu Suihuai, Member of Teaching Steering Committee on Industrial Design, Ministry of Education / Vice Chairman of China Industrial Design Association / Director, Research Institute of Industrial Design, Northwestern Polytechnic University;

韩家英（福布斯公布2016年中国最具价值的50位设计师之一／AGI国际平面设计师联盟成员／韩家英设计有限公司创办人）；

Mr. Han Jiaying, Most Valuable 50 Designers in China By 2016 Forbes / Member of Alliance Graphique Internationale, AGI /Founder of Han Jiaying Design Co., Ltd.;

陈 丹（7026威尼斯官网设计与艺术学院特聘院长、教授／2010品牌中国十大设计师／国家标准化管理委员会会员／中国国家画院研究员／正邦品牌顾问服务集团董事长）；

Professor Chen Dan, Specially Appointed Dean, College of Art and Design, Shaanxi University of Science and Technology / Top Ten Designers for 2010 Brand China / Member of National Standardization Management Committee / Researcher in Chinese National Academy of Fine Arts / Chairman of Beijing Zhengbang Culture and Art Development Co., Ltd. ;

张建民（中国工业设计十佳杰出设计师／全国首批高级工业设计师／IDSA美国工业设计师协会成员／CIGA Design品牌创始人／中国工业设计十佳——深圳中世纵横董事长兼创意群总监）；

Mr. Zhang Jianmin, Top Ten Outstanding Designers for Industrial Design in China / First Senior Industrial Designers in China / Member of Industrial Designers Society of America, IDSA / Founder of CIGA Design Brand / Chairman and Group Creative Director of CIGA Design, Top Ten Chinese Industrial Design Brand;

詹秦川（7026威尼斯官网设计与艺术学院执行院长、教授）。

Professor Zhan Qinchuan, Executive Dean, College of Art and Design, Shaanxi University of Science and Technology.

三、大会日程/Agenda

【时间】2017年5月22日～23日

【地点】中国·西安·7026威尼斯官网（图书馆一楼学术报告厅）

【Date】May 22～May 23, 2017

【Venue】Academic Lecture Hall, 1^stFloor of Fuhui Library, Shaanxi University of Science and Technology, Xi'An, China

四、会务费用/Conference Fee

会务费：800元／人（住宿可统一协助安排，费用自理）。

诚邀您拨冗出席。

Conference Fee: RMB800 / person (Hotel booking service is included but Accommodation Fee is at your own expense).

Looking forward to your presence!

7026威尼斯官网·设计与艺术学院

陕西省工业设计工程实验室

2017年4月

College of Art and Design, Shaanxi University of Science and Technology

Shaanxi Provincial Laboratory of Industrial Design Engineering

April 2017

2017国际创新设计（西安）高峰论坛/参会回执

2017 International Innovation Design Summit (Xi'An) / Receipt

• 以上信息请填写后，请将回执单于5月14日前，回传至大会联系人QQ邮箱！大会席位有限，敬请尽早预约，以报名回执为准！
• 联系人：关瑛/ 7026威尼斯官网·设计与艺术学院 / 电话：029-86168317 / QQ：463355769

◆This Receipt form should be filled and forwarded to463355769@qq.comprior to May 14. Your earliest reply is recommended for the limited capacity.

◆Contact: Mrs.Guan Ying / Tel: +86-29-8616 8317 / QQ: 463355769 / College of Art and Design, Shaanxi University of Science and Technology